With IGN reporting this past Thursday (March 11th) that Sony was having trouble keeping up with production of Playstation 3, they have a new story today stating that production will be stepped up to coincide with the increase in demand they're hoping God of War III's release will produce.
Apparently the record-breaking sales of Playstation 3 that took place in December of '09, which saw 1.36 million consoles moved, are still having an impact on Sony's ability to keep retail supplies up. Sony claims this inability to keep up with production is a large contributing factor to the console's sales continually falling behind both the Wii and Xbox 360. The company also believes that forthcoming first-party software, such as Heavy Rain, God of War III, ModNation Racers and Gran Turismo 5, will help bolster system sales as supply is replenished.
The story gets a little fishy after this point, however. With Heavy Rain proving a powerhouse at retail, besting even the mighty BioShock 2 on PS3, it would seem there is already a need for increased production of PS3's to meet the, presumably, connected demand for systems. Sony seems to be more worried about ensuring there are enough systems on shelves for the release of God of War III than increasing supplies immediately. With GoW launching tomorrow, this calls forth the question, If they have the supply to meet the GoW-fueled increase in demand, why aren't they just being shipped to retail now? More importantly, if they have the ability it simply "up" console production, why didn't they do it when sales were being affected?
The most likely answer is that Playstation 3's really aren't in supply-emptying level of demand Sony wants you to believe. It does, however, make a good excuse for coming in third yet again, and looks good to their customers when they put in that "extra effort" to make sure there are enough consoles on shelves to let everyone gleefully indulge in excessive violence as the Ghost of Sparta.
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